Comments on: Digital Media http://www.jillgolick.com/2007/12/digital-media/ Thoughts on television writing for screenwriters Fri, 29 Aug 2008 07:07:20 +0000 http://wordpress.org/?v=2.2.2 By: Bill Cunningham http://www.jillgolick.com/2007/12/digital-media/#comment-288 Bill Cunningham Thu, 13 Dec 2007 18:35:31 +0000 http://www.jillgolick.com/2007/12/digital-media/#comment-288 Jill - for more info on how the new media model is going to work, check out today's story in Variety re: Jackass 2.5. When they talk about synergy, I think this is an excellent example. Jill - for more info on how the new media model is going to work, check out today’s story in Variety re: Jackass 2.5.

When they talk about synergy, I think this is an excellent example.

]]> By: mark greenspan http://www.jillgolick.com/2007/12/digital-media/#comment-287 mark greenspan Thu, 13 Dec 2007 17:15:50 +0000 http://www.jillgolick.com/2007/12/digital-media/#comment-287 Great summary Gill, as the Executive Producer of the Conference and an independent producer at heart (http://www.markgreenspan.com) I just wanted to note a few suggestions that screenwriters might use to monetize the ideas they generate through digital media. 1. Partner with an savvy producer who understands how to get content distributed on multiple distribution platform (television, online, mobile, VOD) (see prom queen, jib jab, lonely girl 15 for some examples) 2. From the outset of the idea try to identify appropriate brands and come up with a sophisticated way to intergrate them into the storytelling/production. 3. Build a pricing structure for branding based on the number of people watching your content and how they are interacting with it and the brands 4. Retain a piece of the distribution revenue (might be minimal and based on users) and/or work with ad networks and products like Google Ad Sense, Casale Media etc. 5. And finally as a shameless plug keep checking out the events/programs offered at http://www.nextmediaevents.com as facilitating business for content producers is what keeps us awake at night. MG Great summary Gill, as the Executive Producer of the Conference and an independent producer at heart (http://www.markgreenspan.com) I just wanted to note a few suggestions that screenwriters might use to monetize the ideas they generate through digital media.

1. Partner with an savvy producer who understands how to get content distributed on multiple distribution platform (television, online, mobile, VOD) (see prom queen, jib jab, lonely girl 15 for some examples)

2. From the outset of the idea try to identify appropriate brands and come up with a sophisticated way to intergrate them into the storytelling/production.

3. Build a pricing structure for branding based on the number of people watching your content and how they are interacting with it and the brands

4. Retain a piece of the distribution revenue (might be minimal and based on users) and/or work with ad networks and products like Google Ad Sense, Casale Media etc.

5. And finally as a shameless plug keep checking out the events/programs offered at http://www.nextmediaevents.com as facilitating business for content producers is what keeps us awake at night.

MG

]]> By: Stephen Gallagher http://www.jillgolick.com/2007/12/digital-media/#comment-279 Stephen Gallagher Wed, 12 Dec 2007 14:17:29 +0000 http://www.jillgolick.com/2007/12/digital-media/#comment-279 The day my TiVo gets an internet interface, everything changes forever. The day my TiVo gets an internet interface, everything changes forever.

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