Comments on: Four Things the Web Can Do for Your Television Series http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/ Life at the intersection of television and digital Fri, 10 Sep 2010 17:39:53 +0000 http://wordpress.org/?v=2.2.2 By: Lorin Wertheimer http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15291 Lorin Wertheimer Mon, 09 Feb 2009 17:20:59 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15291 Ack! Jill, I wish you had posted this a year ago. Or, I wish I had read this a year ago. I am having so much trouble with all this stuff. I do like your suggestions, and I will study the websites you mention. And although I have been doing some work along these lines, I can be doing a lot more. One thought: I've been told that it helps to give bloggers that you have a relationship with extra information in advance of a launch. In my case, I didn't have a relationship with any bloggers ahead of time, so I was unable to follow this advice, but it seems sound. Thanks for the great post! Ack! Jill, I wish you had posted this a year ago. Or, I wish I had read this a year ago. I am having so much trouble with all this stuff.

I do like your suggestions, and I will study the websites you mention. And although I have been doing some work along these lines, I can be doing a lot more.

One thought: I’ve been told that it helps to give bloggers that you have a relationship with extra information in advance of a launch. In my case, I didn’t have a relationship with any bloggers ahead of time, so I was unable to follow this advice, but it seems sound.

Thanks for the great post!

]]> By: Golick on what the Web can do for TV http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15285 Golick on what the Web can do for TV Fri, 06 Feb 2009 06:47:19 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15285 [...] Go To Jill Golick’s Place … [...] […] Go To Jill Golick’s Place … […]

]]> By: Elize Morgan http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15278 Elize Morgan Sun, 01 Feb 2009 22:55:00 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15278 Too true. Brilliant post, Jill, and bang on. I think people get wrapped up in thinking it has to be crazy big to be good - even ARGs don't have to be as big as say, the Beast (42 Ent) was. Too true. Brilliant post, Jill, and bang on. I think people get wrapped up in thinking it has to be crazy big to be good - even ARGs don’t have to be as big as say, the Beast (42 Ent) was.

]]> By: Ted http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15276 Ted Sun, 01 Feb 2009 15:37:20 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15276 Good stuff Jill! The human element is often lacking from tv sites. Broadcasters are not used to allowing people to see unfinished content, or engage in the process. It's hard for them to change their ways. But what a way to build loyalty with your fans. Treat them with respect & intelligence. Oops - I used the "I" word. Good stuff Jill!

The human element is often lacking from tv sites. Broadcasters are not used to allowing people to see unfinished content, or engage in the process. It’s hard for them to change their ways.

But what a way to build loyalty with your fans. Treat them with respect & intelligence.

Oops - I used the “I” word.

]]> By: Sean Howard http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15275 Sean Howard Sun, 01 Feb 2009 03:41:16 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15275 Congrats. I pray many people in "TV land" hear what you are saying and pay it heed. Love the work on the characters by "Being Human." The mini-dramas (backgrounds) were brilliant and made me want to watch the show! Congrats. I pray many people in “TV land” hear what you are saying and pay it heed. Love the work on the characters by “Being Human.” The mini-dramas (backgrounds) were brilliant and made me want to watch the show!

]]> By: admin http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15274 admin Sat, 31 Jan 2009 22:05:21 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15274 Digital gardens need tending... good point, Robert. Ditto for the importance of embeddable content, Jason. I understand that there are sometimes rights issues involved but we have to get past them. Embeddable is second only to interaction. And human style interaction -- commenting and making friends is way more important that simulations and game play. I think anyway. And Shekki, thanks for the ad for Fuel Industries. Nice to have a little product placement here, I just wish some money were changing hands. Digital gardens need tending… good point, Robert.
Ditto for the importance of embeddable content, Jason. I understand that there are sometimes rights issues involved but we have to get past them. Embeddable is second only to interaction.
And human style interaction — commenting and making friends is way more important that simulations and game play. I think anyway.
And Shekki, thanks for the ad for Fuel Industries. Nice to have a little product placement here, I just wish some money were changing hands.

]]> By: Robert Pincombe http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15272 Robert Pincombe Sat, 31 Jan 2009 20:27:47 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15272 All the basics are here for the taking. People are so obsessed with new technologies and cool ideas I often can't even load the frickin' site! You can do so much with the basics. But you're right about needing a constant presence. It's got to feel LIVE like radio. People need to know someone's there checking up on them every day. LIVE and ALIVE. Digital gardens need tending. All the basics are here for the taking. People are so obsessed with new technologies and cool ideas I often can’t even load the frickin’ site! You can do so much with the basics. But you’re right about needing a constant presence. It’s got to feel LIVE like radio. People need to know someone’s there checking up on them every day. LIVE and ALIVE. Digital gardens need tending.

]]> By: Jason Sanders http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15271 Jason Sanders Sat, 31 Jan 2009 07:53:42 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15271 I can't stress the importance of embeddable content enough. The web already has too many walled gardens, why not put the ability to promote your show in the hands of your fans? Great post, Jill. I can’t stress the importance of embeddable content enough. The web already has too many walled gardens, why not put the ability to promote your show in the hands of your fans?

Great post, Jill.

]]> By: Shekki http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15270 Shekki Sat, 31 Jan 2009 04:39:56 +0000 http://www.jillgolick.com/2009/01/four-things-the-web-can-do-for-your-television-series/#comment-15270 BeingErica.ca was produced by Fuel Industries (http://www.fuelindustries.com/blogs/2008-12-09/what-if-you-could-do-it-all-over/) BeingErica.ca was produced by Fuel Industries (http://www.fuelindustries.com/blogs/2008-12-09/what-if-you-could-do-it-all-over/)

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