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Seth Godin’s Evolution of Every Medium

Seth Godin writes about the evolution of every medium.

  1. Technicians who invented it, run it
  2. Technicians with taste, leverage it
  3. Artists take over from the technicians
  4. MBAs take over from the artists
  5. Bureaucrats drive the medium to banality

Maybe in Canada we should amend it slightly:

  1. Technicians who invented it, run it
  2. Technicians with taste, leverage it
  3. Artists take over from the technicians
  4. Governments take over from the artists
  5. Bureaucratic application forms drive the medium to banality

Seth uses the example of TV, but promises that the web will go this way eventually.  But right now?  Artist’s medium.

This was written by admin. Posted on Saturday, January 2, 2010, at 8:08 am. Filed under culture, new media, Canadian television. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

One Comment

  1. Scott wrote:

    I’ve never seen this before. Very interesting. I think that as far as web series and videos go, we’re still on the second stage.

    Saturday, January 2, 2010 at 1:32 pm | Permalink

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