January 6, 2011 Jill

It’s January 6th, a time when most reasonable people are dropping their New Year’s resolutions and reverting back to normal behaviour having realized that it is impossible to do more.Alas, I am not now nor have I ever been reasonable — at least not when it comes to time management.So, yeah, I’ve just read an article by Lee Odden about community managing and I’ve cut and pasted a huge section of it which I’m blowing up and pasting on my wall as a reminder:

6:45 am Check and reply

to company blog(s) comments.

6:55 am Scan news feeds

for interesting articles, blog posts, media to share. Write tweets, updates etc with short URLs. Schedule messages for sharing throughout the day.

7:10 am Check Twitter, Facebook, LinkedIn

comments, Retweets, messages and reply as necessary.

7:20 am Scan persistent search

for topics, keywords and brand terms to reveal commenting opportunities on industry news websites and blogs. Make comments, take notes for future blog posts.

7:30 am Revisit company blog comment

management tool for new replies.

7:35 am Revisit Twitter,

Facebook and LinkedIn for specific follow ups.

7:40 Scan social media monitoring tool 

for mentions, links (alternatively alerts can be used to surface events as they happen)

7:45 am  Review Social Dashboard 

and web analytics for the company blog for notable links, trending traffic sources and relevant conversion metrics (RSS subscribers, email subscribers, downloads, webinar signups, sales inquires)

I’m also changing my alarm setting so I can add an extra hour to my day.If you’re going to build an audience or a following on the web, it’s work and it takes time.  Lee’s schedule is a great framework and he points out lots of relevant tools and strategies.Sometimes I find myself killing the day by jumping on Twitter or Facebook with no real plan, looking for opportunities to connect or comment.  Having a strategy and timeline makes way more sense.A good set of Google Alerts to keep you up to date on the topics you’re interested in helps keep you in the loop and target your commenting and community building activities.  A well organized newsfeed of carefully chosen subscriptions gives you great fresh content to contribute to the discussion.  A Twitter scheduler allows you to keep your voice in the loop all day without having to take your focus off of other work.So, along with making sure I take time away from my desk in 2011, I’m going to try to put an hour of community management into my daily schedule this year.  Wish me luck.

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