You’d think something would have changed in the last 30 years, but no. Children’s TV is still all about advertising crap that’s bad for kids.
April 15, 2012
Jill
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Kieran
I don’t want to be a pedantic jerk but right off the bat this infographic says children spend 44.5 hours/week watching television and then states that children watch 4.5 hours/day watching television.
4.5 hours * 7 days= 31.5 hours, which is not quite 71% of the stated amount of hours per week children are supposed to be watching television. Even if you add in the stated amount of time spent on the computer (possibly assuming they’re streaming television content online), the number of hours/week is 42, not 44.5. Where does 44.5 come from?
Now, I certainly agree that child obesity is a huge, huge problem in the US and that TV ads probably have a lot to do with it. However, since the entire article is about television ads specifically and there is a glaring error in the first two sections of the graphic the argument has its legs cut out from underneath it before it even begins.
admin
Yeah, you’re right. Sorry, should have looked more closely.
John
It looks like if you also add in the hour on video games (also screen time) you’d get 4.5 + 1.5 + 1 = 7hrs/day. Over 7 days that’s 44 hours a week. Assuming that the weekly numbers were rounded to the nearest .5, if you used the actual hours/day you that could easily lead you to the 44.5 hours/week stated in the intro paragraph.
Interesting infographic – I’d also be interested to see things from the other side – how many hours a day do ad men spend time thinking up ways to sell things to our children?