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Category Archives: digital marketing

Will Ferrell Stands Up for the Real Health Care Victims

Protect Insurance Companies PSA from Will Ferrell

Old Media Meets the New Frontier

I got very excited reading the transcript of Liesl Copland’s keynote speech to Sunday’s Doc Conference at the Toronto International Film Festival.  Copland is an executive at William Morris Endeavor’s Global Finance & Distribution Group and a former Netflix employee.  Her speech was — on the surface — about the future of the specialty film […]

From Broadcaster to Social Network Provider

Turner Classic Movies has launched a social networking site for fans of… what else? Classic movies.  TCM Classic Film Union is a brand new community, but according the TCM press release fans have already ” posted rare photos and video clips.  Others have created blogs or developed groups to discuss celebrities, genres and favorite classic […]

Hailey Hacks April Fools


Hailey Hacks: Press Release

NEW WEB SERIES TEACHES KIDS COMPUTER SAVVY THEY DON’T LEARN IN SCHOOL
Thirteen-year-old web wizard, Hailey, makes technology cool
TORONTO, March 25, 2009 — Story2.OH and giraffesoft introduce Hailey Hacks, a series of web videos starring Toronto grade 6 student, Marlee Maslove. Hailey (Maslove) is the Hermione Grainger of web wizardry showing 8-13 year olds all kinds […]

How to Market Comedy in a Connected World

written by Mike McPhaden
Google. Facebook. YouTube. That’s where an embarrassing amount of my time goes, and I’m not alone. Which is why there are a lot of awfully brainy people out there, trying to figure out how to use the web to sell everything from soap to, well, soaps.
Mitch Joel (President, Twist ) […]