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Category Archives: Just Comedy

Laughed Out

by Mike McPhaden
Believe it or not, the Just Comedy conference has been more than just seminars on multiplatforming your mobisodic laughter assets, or brandifying your demographic improv monetizers. No, there’s been plenty of good old-fashioned entertainment, too:
Writer/comedian Andy Kindler gave a “State of the Industry” rant that had the room laughing and squirming all […]

How to Market Comedy in a Connected World

written by Mike McPhaden
Google. Facebook. YouTube. That’s where an embarrassing amount of my time goes, and I’m not alone. Which is why there are a lot of awfully brainy people out there, trying to figure out how to use the web to sell everything from soap to, well, soaps.
Mitch Joel (President, Twist ) […]

Webisode to Episode: Making the Leap from Hacker to Hack

Here, once again, is Mike McPhaden who is attending Just Comedy in Montreal. Take it away, Mike:
 
 

Most web sensations are nothing more than one-off viral videos that capture the attention of lay-abouts and procrastinating TV writers for a while, then disappear. Others, like lonelygirl15 seek to build a returning audience with a series […]

Showrunners: Protectors of the Funny

More from Mike at Just Comedy:

Showrunners are superheroes.
 

They have to be. The job demands superhuman speed, the strength to break obstinate stories with their bare hands, and bulletproof skin when faced with a hail of broadcaster’s notes. As if that weren’t impressive enough, some of them have to be funny, too.
 
Here’s […]

Mastering the Pitch

written by Mike McPhaden, currently at Just Comedy in Montreal.

Pitching is a funny thing.
 
It’s obviously an important skill for writers. Whether you’re trying to sell your series idea to a broadcaster, a freelance episode idea to a showrunner, or a kick-awesome solution to that faulty B-plot to your cohorts in the writing room, […]

Steve Koonin’s Keynote

Hot from Just Comedy: Mike’s notes on the Opening Keynote address from Steve Koonin, President of Turner Entertainment Networks, TBS:

Steve Koonin, (President of Turner Entertainment Networks/TBS) gave Just Comedy’s opening keynote address this morning. Koonin is a jovial, self-effacing guy, who’s obviously bursting with pride over TBS’s success in the comedy biz. His keynote […]