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Category Archives: promotion

Cheap Promotion

Tuesday, March 2, 2010

I was cruising the web this week looking for information about soon-to-be-released television series and was shocked to find virtually nothing.  I’m talking about more than one series — series that are in the can and awaiting air dates.  Yet, the only information about them are their IMDB pages and a press release here and […]

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Social Media at Sundance

Friday, January 29, 2010

From All Things Digital:

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Promoting Writers

Wednesday, October 21, 2009

Don’t you wish you worked for Canal+, the French premium pay television channel?  In their ad campaign designed to drive viewers to their product, they are promoting writers as an essential part of their brand.  The campaign slogan is “ever Underestimate The Power Of a Great Story.”  The agency responsible for the campaign is BETC […]

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One Show, Two Promos

Monday, August 3, 2009

Compare CTV’s promo for Defying Gravity with ABC’s.
CTV:

ABC:

CTV seems to be hitting the sex pretty hard and downplaying the sci fi.  ABC’s out to make this into a big canvas spectacle.

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Using the Web to Support TV Series

Wednesday, January 28, 2009

I just got a press release from CanWest letting me know that da kink in my hair is back for a new season on Thursday February 12th.
I got a similar press release from TNT earlier this week letting me know The Closer was back, but that one included embed code for a video clip.   If […]

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