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Category Archives: social web

The Effect of Social Media on Advertising

Mashable has a cool piece by Hank Wasiak on how social media is changing advertising.  I love this graphic.

 Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at […]

Crushing It Explained

Barbara and Laurence are getting married on Friday.  They might both be getting cold feet.
Lily’s baby isn’t due till March… unless she made some serious miscalculations.
David is about to get fired, spilled on and dumped.
It’s going to be an interesting week.
Crushing It is a social web comedy in which each character’s twitter feed and blog […]

Latest Crushing It News

Cool cool stuff continues to develop around Crushing It — the Social Media Week Story Project:
Graphic designer extraordinaire and good friend Amy Leaman has put together some very fun logos for the project.
The beautiful and talented Dharini Woollcombe has agreed to play Barbara Marks, the character I’m writing.  I’m so excited.  We’re going to shoot […]

Social Media Social Studies

Today, a little lesson in the history and geography of the social web via infographics.
Let’s start with history:

And now some geography.
First, who’s using which social network where:

Now, what social networking tools are being used around the world, which I find pretty interesting.  Everyone uploads photos, but look at the difference between blogging (orange) in Canada […]