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Category Archives: web promotion

Social Media Campaign to Beat Cancer

Friday, October 16, 2009

.beatcancerbadge{font:16px/22px Arial !important;font-weight:bold !important;color:#317ac0 !important;display:block !important;padding:60px 0 0 240px !important; width:270px !important;height:180px !important;background:left top no-repeat url(http://beatcancereverywhere.com/images/badge.png) !important;text-decoration:none !important;}.beatcancerbadge em{padding:0 !important;display:inline !important;text-decoration:underline !important;font:16px/22px Arial !important;font-weight:bold !important;text-indent:0 !important;margin:0 !important;}
I’m helping to raise funds to#beatcancer, by blogging, tweetingand posting Facebook statusupdates.Click here to join me!
Read more about it on Mashable.

Filed in web promotion | Comments (1)

Old Media Meets the New Frontier

Tuesday, September 15, 2009

I got very excited reading the transcript of Liesl Copland’s keynote speech to Sunday’s Doc Conference at the Toronto International Film Festival.  Copland is an executive at William Morris Endeavor’s Global Finance & Distribution Group and a former Netflix employee.  Her speech was — on the surface — about the future of the specialty film […]

Filed in wired writer, culture, old media, monetizing, multiplatform, web promotion, new media, digital marketing, CFC, digital media | Comments (4)

Tweeting Fringe and a Big Fail for the Gleek Contest

Monday, August 31, 2009

Turning a TV series into a multiplatform experience does not need to be an expensive tech-heavy effort.  Fox has come up with one of the cheapest-cheerfullest solutions I’ve hear of yet.  They’re going to run a Twitter crawl along the bottom of the screen during re-runs of Fringe and Glee according to Tech Crunch:
The television […]

Filed in Glee, web promotion, Twitter | Comments (5)

ABC’s Starter Kits

Thursday, July 23, 2009

B-

Filed in Grey's Anatomy, Lost, web promotion, Dirty Sexy Money | Comments (0)

Hailey Hacks April Fools

Friday, March 27, 2009

Filed in Hailey Hacks, web promotion, digital marketing, web series, digital media | Comments (1)

Hailey Hacks: Press Release

Friday, March 27, 2009

NEW WEB SERIES TEACHES KIDS COMPUTER SAVVY THEY DON’T LEARN IN SCHOOL
Thirteen-year-old web wizard, Hailey, makes technology cool
TORONTO, March 25, 2009 — Story2.OH and giraffesoft introduce Hailey Hacks, a series of web videos starring Toronto grade 6 student, Marlee Maslove. Hailey (Maslove) is the Hermione Grainger of web wizardry showing 8-13 year olds all kinds […]

Filed in multiplatform, Hailey Hacks, web promotion, digital marketing, digital media, web series, pilots | Comments (2)

Four Things the Web Can Do for Your Television Series

Friday, January 30, 2009

What is the advantage of building a web entity for a TV series?  Why should a network or series producer engage an audience on the web.  If you’re in the business of TV, shouldn’t you focus your energies there?  WTF do you need the web for?
Good questions.  I’m glad I asked them.  Here are four […]

Filed in web promotion | Comments (9)