December 8, 2009 Jill

If you love X, check out Addidas’ graphic novel game, Teamgeist.  Teamgeist involves a totally different kind of gameplay.


I don’t think this is transmedia or even crossplatform because as far as I can tell it’s all housed on the single site.  But it is a mixing of genres and of interest because of it.  It’s also an example of what is going on in branded entertainment.