Seems like all the showrunners and series creators are into transmedia… or at least two of them.  The previous post is about Tim Kring’s transmedia efforts.  This one is about Anthony Zuiker creator of CSI.  He has created a digi-novel called Level 26 which incorporated a book, avideo and a social community that engages fans and allows them to interact with Zuiker himself.

It’s like getting a movie inside every book.

Watch the trailer and then Anthony Zuiker talking about his plans.