We talk endlessly in the digital space about monetizing. But some of my most trusted advisors have advised me to build a community around my work first and that the money will follow.
The thing is the conversation is so overwhelmingly about business models that we don’t spend enough time talking about promoting our projects and building communities around them. How does an independent creator build a buzz?
is like having Julie on staff — except for the fact that you still have to do everything yourself. 🙂
But seriously, there’s a lot of wisdom here for web series creators to take heed of. Lots of practical advice that you can start taking on day 1 or whatever day today turns out to be.
The book covers everything: building a website, SEO, press releases, social media marketing, analytics, awards and festivals, community development. It’s all there in short, easy-to-read language that even the most exhausted web series creator can read through.
There’s an eight month timetable and some rough budget estimates.
How much, you ask? Free thanks to the good folks at the Independent Production Fund. Download it , pour yourself a cup of coffee and dig in. Great advice.
And I do truly believe that if you build an audience, the money will follow.