December 10, 2012 Jill
Ruby Skye P.I. Season 2 “The Haunted Library”
Hits 1.5 Million Video Views on Koldcast TV, blip,
YouTube and DailyMotion 

Toronto, ON [December 10, 2012] — Ruby Skye P.I., the award-winning web series for tweens and teens, hit a milestone on the weekend capturing over 1.5 million video views for the first eight of its nine Season 2 episodes. Currently, Ruby Skye P.I.: The Haunted Library is available on KoldCast TVblipYouTube and DailyMotion.  Season 2 has topped over 600,000 video views on KoldCast TV alone and has been among the most popular shows on blip, hitting over half a million views on that platform.

The final and ninth episode, “Apparently The Heir”, premieres on Wednesday, December 12, 2012 on

Ruby Skye P.I. is produced by Story 2.OH. It was created by interactive storyteller Jill Golick and directed by Kelly Harms. Harms and Golick executive produced the series along with Steven Golick.

“While Ruby Skye P.I. was created to entertain tweens and teens, and it does that extraordinarily well, we believe the show constitutes good old-fashioned, family-wide entertainment in this new era of television and digital media,” says David S. Samuels, CEO of the popular online television network, KoldCast TV. “The series creator has done a brilliant job stretching the Internet’s capabilities to make her story come alive in an unprecedented way, and KoldCast is thrilled to have Ruby and her fellow sleuths entertaining our audience in such creative fashion.”
“We’re delighted that Ruby Skye P.I. is connecting with a dedicated and engaged audience,” says Golick. “We have followers from all over the world in every age bracket and we are delighted that the web gives us the opportunity to get to know them.”
According to Harms, “the enthusiasm of our audience shows that high production values, excellent acting, and great writing are a formula for success on any platform.”

Launched in early October 2012, Ruby Skye P.I. The Haunted Library advances the story of intrepid teen detective, Ruby Skye (Madison Cheeatow) and her small, tightly knit group of friends. A natural next step in young adult entertainment, Ruby Skye P.I.takes the girl detective genre into a new realm as high-tech tools meet good old-fashioned sleuthing. Along the way, Ruby gets herself into plenty of hot water en route to an action-packed resolution.

In addition to the over one hour’s worth of original, narrative video content, Ruby Skye P.I.: The Haunted Library includes 50 behind-the-scenes and “extra features” videos, four web sites, four Tumblr blogs, multiple social media channels, and ten interactive cluesBetween episodes, viewers can study and solve the clues which Ruby finds in the story.

Mystery-loving tweens and teens can also solve puzzles on the companion or explore the “haunted” O’Deary Library to learn more about the characters, the books mentioned in the mystery and to find – or submit – book reviews, author profiles, interviews with YA authors and book cover artwork.

How a TV-PG Show Became the Edgiest Series Online: Rube Skye P.I.’s Case of the Missing Rulebook | The Sixth Wall, 11.21.12

Ruby Skye P.I.: The Haunted Library stars series regulars Madison Cheeatow (Ruby Skye), Marlee Maslove (Hailey Skye) and Elena Gorgevska (Diana Noughton). Season 2 cast includes Scott Beaudin (My Babysitter is a Vampire), Rosemary Dunsmore (Anne of Green GablesMurdoch Mysteries), Geri Hall (This Hour Has 22 Minutes), Jordan Prentice (Mirror MirrorIn Bruges), Laura de Carteret (My Babysitter’s a Vampire), Samanatha Wan (Leslieville) and Shaun Shetty (Call Me Fitz).

Ruby Skye P.I.: The Haunted Library was shot at the Emmanuel College Library (University of Toronto) and at various location in Toronto, Canada.

The series was produced by Story 2.OH with the participation of The Independent Production Fund (IPF) and made possible with the support of The Ontario Media Development Corporation (OMDC).

Season 1 The Spam Scam has been the recipient of numerous awards, including a Parent’s Choice Silver Honor, a Youth Media Alliance Award of Excellence, a 2011 “Rockie”, the New York Television Festival’s Best Family Pilot and eight Outstanding Achievement Awards from the L.A. Web Fest.

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Story2.OH is a Toronto-based production company. Stepping beyond the television model, Story2.OH combines video, photos, graphics, blogs and more to create the next generation of Web serial.
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