You may have thought Bert and Ernie were the only Sesame Street characters with edge… until now. Turns out the Count has a few quirks too.
This video is a great example of how users aka the audience wants to use and spread professionally made content. Maybe it’s not how you as a creator/producer want your material used, but if you want the audience to pass it along to others, you’re going to have to give them the right to mash it up, change it and spread it.
If the audience is the new distributor then the right to play with what you’ve made is going to part of the new distribution contract.