Running With My Eyes Closed

Category Archives: digital marketing

Distribution and Deity

Monday, March 8, 2010

Over at Advertising Age, Keith Richmond is writing about the importance of distribution in the next decade. His piece is called Is Content King? Then Distribution is Crown Prince, subtitled Great Content Does Not Mean It Will Find an Audience:
In the next decade, we will see significant changes to the way that content […]

Filed in distribution, digital marketing, digital media | Comments (1)

The Present of Storytelling

Thursday, February 25, 2010

Everything’s coming up digital, how about you?
It’s in the air. The producer’s association just devoted their conference to the “new media”. The Independent Production Fund is financing linear web video. The Canada Media Fund will be calling for a second platform for all the television series it finances and offering a second “experimental” stream for […]

Filed in transmedia, crossplatform, digital marketing, digital media, creating series | Comments (5)

Henry Jenkins on Transmedia Storytelling

Monday, December 14, 2009

Henry Jenkins is the man when it comes to transmedia storytelling. His blog is a great source of information about all things transmedia.
He points out that there are many names for the new kinds of storytelling: deep media, cross platform and transmedia.
He offers this definition of transmedia:
Transmedia storytelling represents a process where integral elements of […]

Filed in transmedia, deep media, Henry Jenkins, multiplatform, digital marketing, narrative, new media, digital media | Comments (0)

Another Graphic Novel/Game Mashup

Tuesday, December 8, 2009

If you love X, check out Addidas’ graphic novel game, Teamgeist. Teamgeist involves a totally different kind of gameplay.

I don’t think this is transmedia or even crossplatform because as far as I can tell it’s all housed on the single site. But it is a mixing of genres and of interest because of it. It’s […]

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The Dictionary Goes Transmedia

Sunday, December 6, 2009

Check out Webster’s Save the Words site. From the dictionary people, the site is a beautiful array of words in various fonts, sizes and colours crying out for you to pick them. It also encourages you to “adopt” and use older infrequently used words in order to preserve them.

Or the site offers a ton of […]

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The Office: New Web Series

Thursday, November 5, 2009

Subtle Sexuality is the new 3- part web series from the Office that launched October 29th.
Subtle Sexuality is a girl group formed by characters Kelly Kapoor and Erin Hannon. The Subtle Sexuality website promises a world tour.
These independent ladies can do it all: sing, dance, be fiercealicious, and work it…all at the same time!! […]

Filed in The Office, old media, digital marketing, new media, web series, digital media | Comments (1)

The Year the Media Died

Tuesday, November 3, 2009

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The Content is Free

Saturday, October 24, 2009

The container is not. The more the content flows freely, the more there is demand for the containers.
Meet Nina Paley. She wrote, directed and produced a film called Sita Sings the Blues. Watch for free online. Buy the DVD and the merch. And listen to Nina talk about her business model and thoughts on copyright.

Here’s […]

Filed in distribution, new business models, copyright, digital marketing, money, digital media | Comments (3)

Will Ferrell Stands Up for the Real Health Care Victims

Tuesday, September 22, 2009

Protect Insurance Companies PSA from Will Ferrell

Filed in funny, digital marketing, digital media | Comments (2)

Old Media Meets the New Frontier

Tuesday, September 15, 2009

I got very excited reading the transcript of Liesl Copland’s keynote speech to Sunday’s Doc Conference at the Toronto International Film Festival. Copland is an executive at William Morris Endeavor’s Global Finance & Distribution Group and a former Netflix employee. Her speech was — on the surface — about the future of the specialty film […]