Where are the ad dollars that are bleeding out of television going? This amazing marketing ploy for Heineken took a lot of planning and work, but you can see at the end how they are building the business case for it. Although only about a thousand people were part of the actually event, thousands more […]
Google sent me a coupon for $100 to use on AdWord recently. AdWords is for advertising your own product and is not to be confused with AdSense which allows you to put ads on your site and earn money from them. But AdWords is pretty confusing even if you know that.
Who’s gonna ignore […]
Over at Advertising Age, Keith Richmond is writing about the importance of distribution in the next decade. His piece is called Is Content King? Then Distribution is Crown Prince, subtitled Great Content Does Not Mean It Will Find an Audience:
In the next decade, we will see significant changes to the way that content […]
Thursday, February 25, 2010
Everything’s coming up digital, how about you?
It’s in the air. The producer’s association just devoted their conference to the “new media”. The Independent Production Fund is financing linear web video. The Canada Media Fund will be calling for a second platform for all the television series it finances and offering a second “experimental” stream for […]
Monday, December 14, 2009
Henry Jenkins is the man when it comes to transmedia storytelling. His blog is a great source of information about all things transmedia.
He points out that there are many names for the new kinds of storytelling: deep media, cross platform and transmedia.
He offers this definition of transmedia:
Transmedia storytelling represents a process where integral elements of […]
Tuesday, December 8, 2009
If you love X, check out Addidas’ graphic novel game, Teamgeist. Teamgeist involves a totally different kind of gameplay.
I don’t think this is transmedia or even crossplatform because as far as I can tell it’s all housed on the single site. But it is a mixing of genres and of interest because of it. It’s […]
Check out Webster’s Save the Words site. From the dictionary people, the site is a beautiful array of words in various fonts, sizes and colours crying out for you to pick them. It also encourages you to “adopt” and use older infrequently used words in order to preserve them.
Or the site offers a ton of […]
Thursday, November 5, 2009
Subtle Sexuality is the new 3- part web series from the Office that launched October 29th.
Subtle Sexuality is a girl group formed by characters Kelly Kapoor and Erin Hannon. The Subtle Sexuality website promises a world tour.
These independent ladies can do it all: sing, dance, be fiercealicious, and work it…all at the same time!! […]
Saturday, October 24, 2009
The container is not. The more the content flows freely, the more there is demand for the containers.
Meet Nina Paley. She wrote, directed and produced a film called Sita Sings the Blues. Watch for free online. Buy the DVD and the merch. And listen to Nina talk about her business model and thoughts on copyright.
Here’s […]
