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Category Archives: multiplatform

My Day in the Media

Friday, February 26, 2010

It seems to be my media coverage day because Google alerts turned up two quotes for me this morning.
I’m quoted in a Hollywood Reporter article on the Canadian Film Centre talking about the NBC Universal MultiPlatform Matchmaking Program:
NBC Universal, which, like rival U.S. networks, has looked abroad for content, is also backing the CFC’s multiplatform […]

Filed in Crushing It, multiplatform, MMP, CFC | Comments (0)

Social Media Week Story Project Update

Friday, January 8, 2010

The Social Media Week Story Project is starting to take shape.  A team is forming.  Stories and characters are developing.  And a plan for pulling the whole thing off is starting to fall into place.
Yesterday, Karen Hill and Scott Albert sat down with me and we had a first go at wrestling this sucker to […]

Filed in Social Media Week, multiplatform, Karen Hill, digital media, screenwriting | Comments (0)

Digital Decade: The Writing Community

Tuesday, December 29, 2009

Technology has affected writers in the last 10 years.  In my last post, I talked about viewing habits.  Today, I’m going to look at some of the other digital developments and how they affected us.
Blogs
Although blogs have been around since the mid-90s, free blogging services that made it possible for anyone to blog easily arrived […]

Filed in Ink Canada, wired writer, multiplatform, Mark Farrell, Karen Walton, business models, Facebook, future, monetizing, WGC, new media, Denis McGrath, screenwriting, Canadian television, digital media, money, Brent Piaskoski, Alex Epstein, narrative, screenwriter | Comments (1)

Henry Jenkins on Transmedia Storytelling

Monday, December 14, 2009

Henry Jenkins is the man when it comes to transmedia storytelling.  His blog is a great source of information about all things transmedia.
He points out that there are many names for the new kinds of storytelling:  deep media, cross platform  and transmedia.
He offers this definition of transmedia:
Transmedia storytelling represents a process where integral elements of […]

Filed in transmedia, deep media, Henry Jenkins, multiplatform, digital marketing, narrative, new media, digital media | Comments (0)

Jeff Gomez’s Principles of Transmedia Narrative

Saturday, December 5, 2009

In the previous post I mentioned Harry Potter as the ultimate transmedia example.  But as Jeff Gomez points out in the comments, while HP does appear in many media, it is not transmedia narrative.  Across media, the Harry Potter stories are all reiteration or retellings of JK Rowling’s original seven book tale.  None of the […]

Filed in J.K. Rowling, Harry Potter, Jeff Gomez, multiplatform, new media, digital media, narrative, series creation | Comments (5)

Old Media Meets the New Frontier

Tuesday, September 15, 2009

I got very excited reading the transcript of Liesl Copland’s keynote speech to Sunday’s Doc Conference at the Toronto International Film Festival.  Copland is an executive at William Morris Endeavor’s Global Finance & Distribution Group and a former Netflix employee.  Her speech was — on the surface — about the future of the specialty film […]

Filed in wired writer, culture, old media, monetizing, multiplatform, web promotion, new media, digital marketing, CFC, digital media | Comments (4)

Hailey Hacks: Press Release

Friday, March 27, 2009

NEW WEB SERIES TEACHES KIDS COMPUTER SAVVY THEY DON’T LEARN IN SCHOOL
Thirteen-year-old web wizard, Hailey, makes technology cool
TORONTO, March 25, 2009 — Story2.OH and giraffesoft introduce Hailey Hacks, a series of web videos starring Toronto grade 6 student, Marlee Maslove. Hailey (Maslove) is the Hermione Grainger of web wizardry showing 8-13 year olds all kinds […]

Filed in multiplatform, Hailey Hacks, web promotion, digital marketing, digital media, web series, pilots | Comments (2)

Linkage

Tuesday, March 10, 2009

I’m here in scenic Niagara-on-the-Lake participating in the Canadian Film Centre’s NBC Universal Multimedia Matchmaking Program. All those words in the name and little indication of what we’re actually doing here, but it’s way cool.
We are spending the week brainstorming and creating. Our goal is to collaboratively creative innovative transmedia experiences. That’s […]

Filed in multiplatform, MMP, digital media | Comments (3)